Compare estimated sales, foot traffic, stores and pop-up records for 10 districts, no sign-up needed.
- 3Xylitol Pop-up : Xylitol School10.15
- 6Ador Pop-up - Angel Muguet Garden10.15
- 1La Vanille Pop-up10.15
- 2The Tool Lab Pop-up - LASH GUARDIANS10.15
- 2Seoul-ness Pop-up10.14
- 2DESIGN KOREA 2026 Style Tech Showroom10.14
- 2Siora Pop-up10.13
- 2Ppaiyeom Pop-up10.13
- 2Kkugit Pop-up10.13
- 1NCT WISH Pop-up : <I SPY>10.13
- 1Moving In-Between - MOVING IN-BETWEEN10.12
- 2[rom&nd 10th Anniversary] Dear Bestie Party Pink Office Pop-up10.12
The latest pop-ups to start in Seongsu. Select one to find it in Pop-up analysis.
- 01Xylitol Pop-upOpen nowSeoul Forest Atelier-gilF&BXylitol SchoolOct 15 – Oct 28, 2026 · Cafe Merino
- 02Ador Pop-up
Open nowSeongsu CrossroadsBeautyAngel Muguet GardenOct 15 – Oct 25, 2026 · Angel Muguet Garden - 03La Vanille Pop-up
Open nowYeonmujang-gil WestBeautyOct 15 – Oct 27, 2026 · 31-1 Yeonmujang-gil, Seongdong-gu, Seoul - 04The Tool Lab Pop-up
Open nowYeonmujang-gil EastBeautyLASH GUARDIANSOct 15 – Oct 31, 2026 · The Tool Lab Lounge in Seongsu - 05Seoul-ness Pop-upOpen nowYeonmujang-gil EastExhibitions & artOct 14 – Oct 25, 2026 · Seongsu ZZON
- 06DESIGN KOREA 2026 Style Tech ShowroomEndedYeonmujang-gil EastBeautyOct 14 – Oct 18, 2026 · LCDC SEOUL Building C 1F·2F
- 07Siora Pop-up
EndedYeonmujang-gil EastBeautyOct 13 – Oct 18, 2026 · MM Blue - 08Ppaiyeom Pop-up
EndedYeonmujang-gil EastOtherOct 13 – Oct 18, 2026 · MM Blue
Source: pop-up platforms, official brand accounts and news, merged · collected 2026-10-17 · How to read the data
Seongsu pop-ups in one place
- Period covered
- Oct 2021 – Oct 2026
- Pop-ups listed
- 4,606
- Districts shown
- 10
- Business premises (as of Jun 2026)
- 9,466
- Latest sales quarter
- Q2 2026
Sources: public pop-up records · Small Enterprise and Market Service store information · Seoul Commercial District Analysis Service estimated sales (card-based estimates, not actual sales)
Where to open
TodayWhich street fits your business is decided by walking around and gut feeling.
After sign-upCompare 10 districts on the same basis; after sign-up, see a score for your business type with its inputs.
What to check
TodayExhaust, power and ceiling height are too late to discover after signing.
After sign-upGet a list of what to ask at a viewing, matched to your business type and format.
District comparison
Quarterly sales by business type, population, subway boardings and openings and closings.
What it helps you decideTwo or three candidates
Recommended district score
Six factors calculated for your business type, with every input shown.
What it helps you decideOrder of candidates, and why
What to check before opening
A facilities and lease checklist matched to your business type and format.
What it helps you decideWhat to ask at a viewing
Rent asking prices
Only asking prices the operator confirmed; otherwise “No data”. Not contract prices.
What it helps you decideBudget versus district

Estimates that split figures from 19 Seoul trade areas by store-count share.
Boundaries follow roads and administrative lines. Road and administrative boundaries © OpenStreetMap contributors Reference: Park Jinwoo (Seongsu Textbook), Retail Bible 2030, chapter 15. Summaries are reworded, not copied; example locations follow public sources as of 2026-10-15 (not endorsements or partners).


Opening review
Whether your candidates fit, and whether to start with a pop-up or a store.
Finding a space and checking conditions
Finding a space and checking lease and facility terms before you sign.
Pop-up planning and operations
Planning around dates, scale and goals, and connecting installation and operation.
Flagship preparation
Preparing a long-term store, from district choice to opening schedule.
Our team reads what you send directly and contacts you by phone or email within 3 business days. Market analysis and rent information are not appraisals or brokerage; contract and permit decisions rest with professionals and the relevant authorities.
Brands going offline for the first time
Pick a first pop-up or store site by each district's customers and trends.
Brands adding stores
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Large brands and companies
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| Data | Scope and reference period | Source |
|---|---|---|
| Districts | Seongsu-dong divided into 10 districts, with 19 Seoul commercial areas split in by store-count share | Seoul Commercial District Analysis Service |
| Estimated sales, population, stores | Q1 2025 to Q2 2026, quarterly | Seoul Commercial District Analysis Service (Seoul Open Data Plaza) |
| Subway boardings | Seongsu, Ttukseom and Seoul Forest stations, monthly through September 2026 | Seoul Open Data Plaza |
| Business premises | 9,466 premises in Seongsu, as of Jun 2026 | Small Enterprise and Market Service store (commercial district) information |
| Rent and sale asking prices | Only asking prices the operator has confirmed; otherwise “No data” | Entered by the operator (not contract prices) |
KOGL Type 1. Estimated sales are estimates based on card payments and other data, not actual sales. All data is for reference and does not guarantee the results or sales of a pop-up or store.
